Media Features

Behind the Speed: Ad fraud in quick commerce could cost brands up to Rs 1000 crore

April 24, 2025
TAs quick commerce platforms gain traction, brands' ad spends have soared past Rs 3,500 crore a year. But hidden beneath the convenience and speed lies a growing concern - ad fraud is bleeding budgets, skewing data, and eroding trust.

From Bylines to Brandlines: Inside the career pivot from News to PR

April, 2025
The boundary between journalism and public relations is increasingly porous, with more journalists moving from bylines to boardrooms, trading the newsroom for communication strategy.

How Google’s ad tech power skews transparency and competition in India

April 23, 2025
Publishers, agencies, and independent media buyers have long flagged concerns about Google’s outsized influence on ad tech infrastructure and economics.

Q-Comm delivery tracking pages turn into high-stakes ad zones this IPL season

April 24, 2025
The delivery tracking pages — those dopamine-charged screens where animated riders zip from the warehouse to your doorstep — are quietly becoming the

Google's grip loosens: Is AI the search disruptor?

April 24, 2025
With Google’s global search market share slipping below the 90% mark, the foundations of digital discovery and advertising are shifting. The emergence of AI-driven alternatives such as

YouTube is the new TV — and it’s nothing like the old one! – Part 2

May 13, 2025
YouTube is the new TV — and it’s nothing like the old one! – Part 2 BF Firos | 4 weeks agoViews: 1494 “YouTube is the new television,” YouTube CEO Neal Mohan proclaimed this in his annual letter to the

Ramadan 2025: Navigating marketing trends in the MENA region

Mar. 24, 2025
Globale Media's Bhavesh Talreja shares his take on evolving media and marketing trends, rise of short-form content and some of the best performing brand campaigns

Exclusive | Raj Swaminathan and R. Venkatasubramanian on IPL 2025

March 12, 2025

In an exclusive interaction with MediaBrief, Raj Swaminathan, Senior Director – Revenues and New Initiatives at Globale Media and R. Venkatasubramanian, Chief Operating Officer of Havas Play, offer

Exclusive – Women’s Day | Kritika Arora of Globale Media:

-March 8, 2025

In an exclusive interview with MediaBrief, Kritika Arora, Director- Performance and Acquisitions, Globale Media, discusses key barriers preventing women from breaking the glass ceiling and how companies can foster a culture of leadership for

Women leaders’ call to Accelerate Action to create equal opportunities at workplace

Mar 08, 2025

As the world marks International Women’s Day 2025, the theme ‘Accelerate Action’ serves as a powerful reminder that the journey toward gender

Can ₹500 Crore Power India's AI Dream?

Feb 03, 2025

The allocation of ₹500 crore for AI Centers of Excellence in Budget 2025 is a significant step in India’s ambition to emerge as a global AI powerhouse. However, when compared to AI investments by other nations, such as the United States' $30 billion AI initiatives and China's $13 billion AI development plan, India’s allocation appears relatively modest.

Union Budget 2025-26: Industry Leaders hail Growth and Innovation

Feb 01, 2025

The Union Budget 2025-26, presented by Finance Minister Nirmala Sitharaman, has generated a wide range of reactions from various sectors, with businesses, industry experts, economists, and the general public weighing in on the government's proposals. As India positions itself on the path to becoming a "Viksit

Budget 2025: A Catalyst For AI-driven Digital Transformation In Media & Entertainment

Feb 01, 2025

The Union Budget 2025 sets a strong foundation for the future of India’s digital economy, with a significant focus on artificial intelligence (AI), digital infrastructure, and technological innovation. As the media and entertainment industry evolves in an

More money, more ads: M&E industry hails tax rebate in Union Budget 2025

Feb 3 2025

The union budget 2025 has brought a wave of optimism for the media and entertainment sector, with industry leaders lauding its middle-class-friendly tax reforms, startup support, and significant investment in artificial intelligence. These measures are

AI, digital infrastructure, and tax reforms: What budget 2025 means for advertisers

01 Feb 2025

When it comes to post-budget reactions, the ad industry is elated to hear the news about tax cuts that will boost spending and expect a sharper focus on CTV, programmatic, and AI-powered advertising. Here are the details of how Indie agencies perceive the budget

Union Budget 2025: Opportunities and Challenges for Gulf NRI Businesses Amid GST Concerns

February 1, 2025

The recent Union Budget has brought a mix of opportunities and challenges for businesses, especially those run by NRIs in the Gulf region. Bhavesh Talreja, CEO of Globale Media, highlighted the potential impact on

Budget answers expectations, raises questions for Gulf NRI businesses

February 01, 2025

Bhavesh Talreja, Founder and CEO, Globale Media said the Union Budget 2025 presents both opportunities and challenges for the marketing and advertising industry, with potential ripple effects on the Gulf region, given the strong economic and trade ties between India and GCC nations.

Union Budget 2025: Opportunities and Challenges for Gulf-Based NRIs

February 01, 2025

The Union Budget 2025, presented recently, introduces opportunities and challenges for Gulf-based NRIs. The budget emphasizes boosting consumer spending through revised tax structures, but leaves questions unanswered like the persistent

Budget answers expectation, raises question for gulf nri business

February 01, 2025

Dubai: some provision in the union budget presented on saturday brought good news for businesses run by NRIs in the gulf region while some questions remained unanswered. Bhavesh talreja, founder and ceo, globale media said the union budget 2025 presents both opportunities

Budget Impacts Gulf NRI Businesses: Opportunities & Questions

Feb 01, 2025

Dubai, Feb 1 (PTI) Some provisions in the union budget presented on Saturday brought good news for businesses run by NRIs in the Gulf region while some questions remain unanswered. Bhavesh Talreja, Founder and CEO, Globale Media said the Union Budget 2025 presents

Budget 2025 answers expectations, raises questions for Gulf NRI businesses

Feb 01, 2025

Budget 2025: Some provisions in the union budget presented on Saturday brought good news for businesses run by NRIs in the Gulf region while some questions remain unanswered. Bhavesh Talreja, Founder and CEO, Globale Media said the Union Budget 2025 presents b

Budget 2025 Answers Expectations, Raises Questions For Gulf NRI Businesses

Feb 01, 2025

Dubai: Some provisions in the union budget presented on Saturday brought good news for businesses run by NRIs in the Gulf region while some questions remain unanswered. Bhavesh Talreja, Founder and CEO, Globale Media said the Union Budget 2025 presents both

Budget 2025: FM Nirmala Sitharaman boosts India-Gulf trade, but NRIs see no tax relief

February 1, 2025

Bhavesh Talreja, Founder and CEO, Globale Media said the Union Budget 2025 presents both opportunities and challenges for the marketing and advertising industry, with potential ripple effects on the Gulf region, given the strong economic and trade ties between India and GCC nations.

Budget 2025: Key Expectations for India's Thriving Marketing & Ad Sector

Jan 31, 2025

With India's marketing and advertising industry valued at over ₹70,000 crores and growing at an annual rate of 12-15%, stakeholders are eagerly anticipating policy measures in the upcoming Union Budget 2025 that can further fuel its expansion. Bhavesh Talreja, Founder and CEO of

Union Budget 2025: M&E sector seeks GST revision on digital services, investment in skill development

Jan 24, 2025

The media and entertainment (M&E) sector is anticipating low-interest loans to digital media startups, including OTT platforms and online gaming ventures, and encouragement for cross-sector collaboration from the upcoming Union

How CTV is shaping the future of targeted advertising in India

Nov 26 2024

The advertising landscape in India is experiencing a seismic shift with connected TV (CTV) gaining significant momentum, reflecting global trends as consumer behavious leans towards on-demand and digital experiences. . AI-powered personalisation: Transforming customer experiences In India, where regional diversity and consumer preferences vary greatly, AI

e4m unveils winners of 4th edition of PR & Corp Comm 30 Under 30 2024

Oct 24, 2024

The much-awaited 4th edition of e4m PR & Corp Comm 30 Under 30 Summit & Awards concluded on October 24, 2024, at the Radisson Blu Plaza, Mahipalpur, new Delhi. The PR & Corp Comm 30 Under 30 Summit & Awards 2024 celebrate the achievements of young professionals and honour the outstanding professionals, entrepreneurs, game changers, and achievers

Amplifying the value of gaming influencers for brands and media agencies

Oct 08, 2024

In the second part of this story on gaming influencers, Adgully delves into how brands and media agencies are adapting their strategies to leverage the influence of gaming influencers. The report will explore key considerations for successful collaborations and examine the growing impact of gaming content on traditional social media platforms.

Ctrl+Alt+Fame: The rise of virtual superstars on online gaming platforms

Oct 07, 2024

The future of influence is virtual! Gaming platforms are not just changing the way we play; they're poised to reshape the entire influencer landscape of content creation, community engagement, and monetization. In a world where content creation has become the currency of

BW Disrupt 40 Under 40 2024 Winners: Future Masters Of Startup World

Sep 06, 2024

A modern India cannot be imagined without startups that has been a symbol of innovation, discovery and growth. India is rapidly establishing itself as a global startup hub, blending traditional business acumen with cutting-edge deep tech innovation. Young entrepreneurs are turning challenges into

BW Marketing World's 40Under40 2024 Celebrates India's Next-gen Brand Builders

Sep 02, 2024

In an era where change is constant and challenges come in waves, the question isn’t just about how we navigate the present but how we prepare ourselves for the future. With the power of the collective, marketers play a crucial role in shaping a future-ready organisation by collaborating with both internal and external stakeholders.

Globale Media elevates Himani Singh as Associate Director of Global Sales

Aug 08, 2024

Globale Media, an AI-driven mobile and web advertising platform, has announced the elevation of Himani Singh to Associate Director of Global Sales. With a career spanning over a decade in media sales and management, Singh has consistently demonstrated a proven track record of driving sales and growth across various geographies.

Google’s U-turn on third-party cookies: Ad world buzzes with a mix of optimism and skepticism

24 Jul 2024

Experts believe that with Google's move, user consent systems can become more confusing and easily bypassed, potentially undermining privacy protection. Despite these concerns, they see this as a stepping stone towards more robust privacy controls in the future New Delhi: In a plot twist worthy of a tech drama,

Advertising fraternity applauds the Union Budget 2024

23 Jul 2024

From boosting MSME growth to granting tax reliefs that spur startup investments, experts recognise the budget's potential to drive the nation's economic rise and benefit their respective industries New Delhi: Finance Minister Nirmala Sitharaman presented the annual budget today, on July 23, 2024.

Google’s U-turn on cookie ban shakes up ad industry, but privacy remains mainstream

Jul 24, 2024

Google’s decision to scrap its plan to entirely eliminate third-party cookies from Chrome, originally announced in February 2020, has taken the advertising industry by surprise. The decision, after multiple delays and industry pushbacks, marks a significant shift for the advertising landscape. While advertisers can breathe a sigh of relief for now,

Leveraging data analytics in BFSI affiliate marketing

July 7, 2024

By leveraging data analytics, BFSI companies can enhance their affiliate marketing campaigns (Image: PR Handout) By Bhavesh Talreja The Banking, Financial Services, and Insurance (BFSI) sector in India has undergone a rapid transformation in the last decade. With the advent of AI, ML, Blockchain and other innovative technologies, the BFSI sector is spearheading India’s digital

Industry leaders embrace transparency with new Self-Declaration Certificates in advertising

23 Jul 2024

Mumbai: The recent Supreme Court mandate for Self-Declaration Certificates (SDC) in advertisements, effective from 18 June 2024, marks a significant step towards promoting transparency, accountability, and consumer protection in advertising practices. This directive requires advertisers and

Battle Against Ad Fraud: How to win in programmatic advertising? – Part 2

Jun 25, 2024

The rise of programmatic advertising, with its automated buying and selling of ad space in real-time, offers unparalleled reach and efficiency. However, it also presents a significant challenge: how can advertisers navigate this complex ecosystem to safeguard their brands from appearing alongside misleading or false information? The second part of

Battle Against Ad Fraud: Why brand safety matters in Programmatic Ads era - Part 1

Jun 24, 2024

It is estimated that 73% of global digital ad spending will be programmatically purchased in 2024, making fraud prevention a top priority for advertisers. Fraudulent websites that deceive ad platforms into believing they are legitimate pose significant risks, making it crucial for advertisers to ensure their ads don’t inadvertently support or

Trackier Interviews: Bhavesh Talreja On The Pivotal Roles of AI and ML in Mobile Advertising

June 10, 2024

In an exclusive interview, Bhavesh discussed the transformative landscape of the advertising industry, emphasizing the pivotal roles of AI and ML in mobile advertising. He highlighted how Globale Media has pioneered innovative advertising solutions that resonate with today’s digital-savvy consumers by incorporating emerging technologies,

Battle between bots & creativity- Part 2: Why brands are saying No Thanks to AI in Ads

May 28, 2024

For decades, the magic formula for advertising success relied on a potent mix of human ingenuity, creativity and consumer insights. But with the rise of artificial intelligence (AI), a new ingredient is stirring the pot – and some brands aren’t so sure they like the taste. We’re diving into the growing trend of “No AI, no how” clauses in

The battle between bots and creativity - Part 1: Can AI ads be original enough?

May 27, 2024

A new trend is emerging that could significantly impact the AI gold rush in the creative realm of advertising. Some brands in the West are now incorporating “No AI, No How” clauses in their contracts with ad agencies, effectively banning the use of generative AI in their creative processes. Why such a drastic move? These brands are increasingly

Mobile optimisation directly impacts conversion rates: Globale Media founder Bhavesh Talreja

May 3, 2024

In the rapidly evolving digital marketing landscape, mobile marketing and app advertising have emerged as crucial strategies for businesses aiming to connect with consumers in India. With the widespread adoption of smartphones and the growing popularity of mobile apps, brands are leveraging innovative approaches to engage users

Unlocking the digital potential: Finding the XR in advertising

April 30, 2024

Ever since immersive experiences have been introduced, the line between physical reality and virtual reality seems to have blurred. Immersive experiences, whether through VR, augmented reality (AR), or mixed reality (MR), all together called extended reality (XR), have changed how we interact with and

The battle between bots and creativity - Part 1: Can AI ads be original enough?

In-depth Part 2: How Digital is transforming ad landscape in the East and adding scale

Apr 03, 2024

The East and North-East have a thriving ecosystem of their own – rich culture, tradition, lifestyle, language, consumer trends, content consumption, buying behaviour and more. The advertising industry here has evolved to embrace the diversity of this region and has been formulating a highly

Chai Pe Charcha with BrandWagon

March 30, 2024

Bhavesh Talreja, founder and CEO, Globale Media, talks to BrandWagon Online about his weekends, favourite vacation destination and more Talreja likes to spend his weekends with his family (Source: Company) Weekends are all about down time. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web-series to planning a vacation, weekends are designated as family and me time.

Globale Media, Rooter announce landmark partnership

March 13, 2024

his pact between Globale Media and Rooter is a key step towards broadening both firms' reach in the digital marketing and advertising industry. Globale Media, a leading player in the Indian mobile and web advertising company, has joined forces with one of India’s biggest game streaming platforms, Rooter. This cooperation is a key step towards broadening both organisations’ reach and capabilities in the burgeoning digital

Globale Media enters into a preferred partnership with Rooter

Mar 12, 2024

Globale Media, a leading player in the Indian mobile and web advertising company, has entered into a preferred partnership with Rooter, India’s largest gaming and e-sports content platform. This alliance marks a significant milestone in expanding both companies’ reach and capabilities to the thriving digital marketing and advertising fraternity. As part of this strategic alliance, Globale Media will leverage Rooter’s in-built inventory

Globale Media enters into a preferred partnership with Rooter

Mar 12, 2024

Globale Media, a leading player in the Indian mobile and web advertising company, has entered into a preferred partnership with Rooter, India’s largest gaming and e-sports content platform. This alliance marks a significant milestone in expanding both companies' reach and capabilities to the thriving digital marketing and advertising fraternity. As part of this

Globale Media enters into preferred partnership with Rooter

12 Mar 2024

Globale Media will be working closely with Rooter to cultivate and nurture a business pipeline Globale Media, a player in the Indian mobile and web advertising company, has entered into a preferred partnership with Rooter, a gaming and esports content platform. Globale Media will be working closely with Rooter to cultivate and nurture a business pipeline. Through targeted

Globale Media partners with Rooter to elevate its branding business

March 12, 2024

Globale Media, a leading player in the Indian mobile and web advertising company, has entered into a preferred partnership with Rooter, a gaming and e-sports content platform. The alliance marks a significant milestone in expanding both companies’ reach and capabilities to the thriving digital marketing and advertising fraternity.

Why Amazon’s Programmatic Push Matters?

Mar 11, 2024

The programmatic advertising landscape is about to get a whole lot more crowded. Amazon, the retail titan, is setting its sights on this multi-billion dollar industry, and its entry is no small shakeup. While established giants like Google and Facebook hold significant sway, Amazon brings a unique set of advantages: a treasure trove of user data, a comprehensive view of the

From rising stars to guiding lights: Why young women leaders are important for PR's future.

08 Mar 2024

Young women leaders are the rising force and undoubtedly the biggest assets of our nation. From being innovators and resilient leaders to mentors, the present day females ace every role with grace and determination. and deserves to be celebrated and valued every day , right? now shifting our focus on the PR and corp comm industry, women

Discovering Ahmed Elgebaly: From childhood dreams to media leadership

Feb 2024

Adgully Middle East is proud to announce the launch of a new column, Offbeat Corner, dedicated to delving into the lives and insights of industry leaders. Our debut feature showcases Ahmed Elgebaly, Regional Head for MENA at Globale Media. In this exclusive interview, Ahmed opens up about his childhood career aspirations, life lessons learned,

Budget opens new opportunities for M&E sector, especially in digitalisation, say experts

Feb 02, 2024

Finance Minister Nirmala Sitharaman presented the last Budget before the country goes to the polls. Being the Interim Budget, there were no major announcements, however, there was still much cheer, with Agriculture, Infrastructure (including housing) and Green ecosystem as the key thrust areas. The Finance Minister also provided growth impetus for the EV sector, as well as for the

Top Takeaways From The Interim Budget 2024 For The M&E Sector

Feb 02, 2024

Although an interim budget, it presented a brilliant opportunity for the government to demonstrate its ambitious plans just before the next general elections. Having set the stage for India's transformation into a 'Viksit Bharat' by 2047, the budget remained rational and aligned with the ongoing initiatives. While industry experts hail the overall Indian economy, the media and entertainment (M&E) sector, per se, has

M&E leaders applaud interim budget 2024 but hopeful for more

01 Feb 2024

As Finance Minister Nirmala Sitharaman unveiled the Union Budget 2024, the media and entertainment leaders have expressed optimism and commendation for the government's initiatives Union Finance Minister Nirmala Sitharaman presented the budget in Parliament today. It was an interim budget since the Lok Sabha election 2024 is around the corner. Sitharaman said, “We expect that our government, based on its incredible

Much Ado About Nothing! How martech remains an underutilised technology by marketers

January 16, 2024

With Google restricting third-party cookies for one percent of Chrome users, starting January 04, 2023, it has led to marketers scrambling to build or invest in the martech stack. However, data from Gartner, a market research firm shows that marketers utilise just 42% of the breadth of capabilities available in their martech stack overall, down from 58% in 2020. “CMOs (chief marketing officers) reported allocating a quarter of their entire marketing expense budgets to marketing

Game-Changer: Programmatic advertising takes centre stage for gaming marketers

Jan 17, 2024

Programmatic advertising, known for its wide-ranging customer acquisition benefits, is making waves beyond traditional sectors. Gaming marketers are now embracing programmatic advertising extensively to boost their user base. According to gaming companies, this strategic move not only promises an enhanced gaming experience for users but also establishes programmatic advertising as a pivotal driver for expanding and captivating audiences within the space.

Tectonic shifts! Investment in martech takes a nose-dive

January Despite a lot of chatter around how brands need to boost up the martech stack to be able to create marketing strategies around first-party data, it seems only a handful of ad-tech and martech start-ups have managed to get funds Investment in martech and adtech start-ups slumped by 94.2% to $45.2 million between January till December 20, 2023 from $769.5 million in CY2022, reveals data from Tracxn, a start-up data platform “In 2023, overall economic uncertainty led to a downturn in investments across sectors. Martech, encompassing 19 categories, experienced

Navigating the digital frontier: Unveiling the pivotal trends that defined AdTech in 2023

December 28, 2023

s we bid farewell to 2023, the adtech industry stands at the forefront of technological innovation, constantly evolving to meet the dynamic demands of the digital landscape. With marketers banking on digital trends, adtech industry looks equally promising. The global programmatic spend is expected to touch $557 billion in 2023, says market research platform, Statista. Additionally, another report by Magna’s

YearEnder 2023: Why was last year all about connected TV?

December 22, 2023

From mobile phones to screens, watching content has evolved tremendously, especially on the back of the pandemic. From Netflix to Amazon Prime Videos, to Zee5, SonyLive, you name it and today every second household is a subscriber to one of these or even two to three platforms. What this has also provided is advertisers a chance to tap into this audience base which is more engaged and spends more time. This

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Media Features

Behind the Speed: Ad fraud in quick commerce could cost brands up to Rs 1000 crore

From Bylines to Brandlines: Inside the career pivot from News to PR

How Google’s ad tech power skews transparency and competition in India

Q-Comm delivery tracking pages turn into high-stakes ad zones this IPL season

Google's grip loosens: Is AI the search disruptor?

YouTube is the new TV — and it’s nothing like the old one! – Part 2

Ramadan 2025: Navigating marketing trends in the MENA region

Exclusive | Raj Swaminathan and R. Venkatasubramanian on IPL 2025

Exclusive – Women’s Day | Kritika Arora of Globale Media:

Women leaders’ call to Accelerate Action to create equal opportunities at workplace

Can ₹500 Crore Power India's AI Dream?

Union Budget 2025-26: Industry Leaders hail Growth and Innovation

Budget 2025: A Catalyst For AI-driven Digital Transformation In Media & Entertainment

More money, more ads: M&E industry hails tax rebate in Union Budget 2025

AI, digital infrastructure, and tax reforms: What budget 2025 means for advertisers

Union Budget 2025: Opportunities and Challenges for Gulf NRI Businesses Amid GST Concerns

Budget answers expectations, raises questions for Gulf NRI businesses

Union Budget 2025: Opportunities and Challenges for Gulf-Based NRIs

Budget answers expectation, raises question for gulf nri business

Budget Impacts Gulf NRI Businesses: Opportunities & Questions

Budget 2025 answers expectations, raises questions for Gulf NRI businesses

Budget 2025 Answers Expectations, Raises Questions For Gulf NRI Businesses

Budget 2025: FM Nirmala Sitharaman boosts India-Gulf trade, but NRIs see no tax relief

Budget 2025: Key Expectations for India's Thriving Marketing & Ad Sector

Union Budget 2025: M&E sector seeks GST revision on digital services, investment in skill development

How CTV is shaping the future of targeted advertising in India

e4m unveils winners of 4th edition of PR & Corp Comm 30 Under 30 2024

Amplifying the value of gaming influencers for brands and media agencies

Ctrl+Alt+Fame: The rise of virtual superstars on online gaming platforms

BW Disrupt 40 Under 40 2024 Winners: Future Masters Of Startup World

BW Marketing World's 40Under40 2024 Celebrates India's Next-gen Brand Builders

Globale Media elevates Himani Singh as Associate Director of Global Sales

Google’s U-turn on third-party cookies: Ad world buzzes with a mix of optimism and skepticism

Advertising fraternity applauds the Union Budget 2024

Google’s U-turn on cookie ban shakes up ad industry, but privacy remains mainstream

Leveraging data analytics in BFSI affiliate marketing

Industry leaders embrace transparency with new Self-Declaration Certificates in advertising

Battle Against Ad Fraud: How to win in programmatic advertising? – Part 2

Battle Against Ad Fraud: Why brand safety matters in Programmatic Ads era - Part 1

Trackier Interviews: Bhavesh Talreja On The Pivotal Roles of AI and ML in Mobile Advertising

Battle between bots & creativity- Part 2: Why brands are saying No Thanks to AI in Ads

The battle between bots and creativity - Part 1: Can AI ads be original enough?

Mobile optimisation directly impacts conversion rates: Globale Media founder Bhavesh Talreja

Unlocking the digital potential: Finding the XR in advertising

The battle between bots and creativity - Part 1: Can AI ads be original enough?

In-depth Part 2: How Digital is transforming ad landscape in the East and adding scale

Chai Pe Charcha with BrandWagon

Globale Media, Rooter announce landmark partnership

Globale Media enters into a preferred partnership with Rooter

Globale Media enters into a preferred partnership with Rooter

Globale Media enters into preferred partnership with Rooter

Globale Media partners with Rooter to elevate its branding business

Why Amazon’s Programmatic Push Matters?

From rising stars to guiding lights: Why young women leaders are important for PR's future.

Discovering Ahmed Elgebaly: From childhood dreams to media leadership

Budget opens new opportunities for M&E sector, especially in digitalisation, say experts

Top Takeaways From The Interim Budget 2024 For The M&E Sector

M&E leaders applaud interim budget 2024 but hopeful for more

Much Ado About Nothing! How martech remains an underutilised technology by marketers

Game-Changer: Programmatic advertising takes centre stage for gaming marketers

Tectonic shifts! Investment in martech takes a nose-dive

Navigating the digital frontier: Unveiling the pivotal trends that defined AdTech in 2023

YearEnder 2023: Why was last year all about connected TV?

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